November 28, 2023
Technology

Gucci and Christie’s Team Up for an Auction Exploring Fashion, Art, and Technology

Auction house Christie’s and fashion brand Gucci are collaborating on a new digital auction featuring eight generative artists who have created work for the brand.

Bidding on the works in “Parallel Universes: From Future Frequencies to Gucci Cosmos” runs until November 28 on Gucci Art Space, the brand’s online gallery, which was launched in 2022. The participating artists are Alexis Andre, Alexis Christodoulou, Amy Goodchild, Harvey Rayner, Jacqui Kenny, JoAnn, Melissa Wiederrecht, and Thomas Lin Pedersen.


The auction comes as a follow-up to Future Frequencies: Explorations in Generative Art and Fashion, which took place over the summer alongside Christie’s Art+Tech Summit. It is a fascinating time for the brand as it makes strides to look to the future as well as explore its heritage and further its imprint in the art world.

Gucci’s creative director Sabato De Sarno debuted his new sleek vision in September and the Es Devlin-designed traveling brand retrospective “Gucci Cosmos” is now in London.

At publishing time, works are priced at a range from 0.5 ETH (about $1,030) for a work by Goodchild that explores “the power of unisex fashion as championed by Gucci” to 4.0 ETH (about $8,250) for a work by JoAnn that depicts a surrealist multi-decker bus and is described as “carrying simple pleasures of life in the evening ride.”


Also tagged at 4.0 ETH is Alexis Christodoulou’s The Mysteries of Nature and Art, a digital animation showing the view out of a train window with wild horses running alongside. “The digital artwork, inspired by zoetropes, merges tradition with modernity, encapsulating the essence of Gucci in a seamless fusion of art and fashion,” according to the artwork description.

Artnet

Other Post

All Post
April 8, 2024

Imagine Exhibitions celebrates debut of Ice Dinosaurs: The Lost World of the Alaskan Arctic at MOSH

February 5, 2024
Exhibitions

Barcelona’s Casa Batlló Gets Lit With Sofia Crespo’s A.I.-Generated Projections. See It Here

January 12, 2024
Exhibitions

Ai Weiwei Takes on A.I. for a New Public Art Exhibition in London’s Piccadilly Circus

December 15, 2023
Technology

New Technology Shows Museum Visitors How Art Activates Their Brains

November 14, 2023
Technology

Take back control of your art exhibitions

November 6, 2023
Exhibitions

Inspiring People: TRANSFORMING THE NATIONAL PORTRAIT GALLERY

October 13, 2023
Technology

Chimeric creature descends on the Whitney Museum in new augmented reality commission

September 19, 2023
Technology

Want to Wear Van Gogh’s Hat? A New App From the Met Invites Users to Virtually Interact With the Museum’s Costumes and Collections

July 20, 2023
Media

Frieze Acquires The Armory Show and EXPO CHICAGO

July 3, 2023
Exhibitions

The Inaugural Edition of Photofairs New York Will Debut This September, Promising Everything From Historic Prints to Cutting-Edge Digital Creations

June 29, 2023
Art

The National Portrait Gallery reopens to the public

June 12, 2023
Technology

A.I.-Generated Versions of Art-Historic Paintings Are Littering Google’s Top Search Results

June 2, 2023
Exhibitions

The World’s First A.I.-Generated Statue, Cobbling Together the Styles of Five Celebrated Sculptors, Has Landed in a Swedish Museum

May 25, 2023
Exhibitions

Gagosian employs ChatGPT to announce new exhibition

May 4, 2023
Technology

Sotheby’s Has Launched a Secondary Marketplace for NFTs, Allowing Artists to Sell Digital Works Directly to Collectors

April 27, 2023
Media

Plans announced for the Museum of Shakespeare in Shoreditch

April 13, 2023
Technology

The dawn of blockchain?

April 3, 2023
Technology

AI will become the new normal: how the art world's technological boom is changing the industry

March 23, 2023
Technology

How Will Technology Shape the Museum of Tomorrow?

March 15, 2023
Art

Banksy Created His Latest Artwork on a Rundown Farmhouse by the British Seaside—Only to Have It Immediately Destroyed

March 10, 2023
Exhibitions

David Hockney: Bigger & Closer (not smaller & further away)

March 2, 2023
Exhibitions

Mike Nelson on his sensory new survey, scavenging objects and simulating reality

February 23, 2023
Exhibitions

V&A secures Bowie’s 80,000-item archive, plans 2025 exhibition

February 20, 2023
Media

Paris's Centre Pompidou breaks new ground by acquiring 18 NFTs

February 20, 2023
Exhibitions

Immersive art experience Magentaverse casts new light on Pantone's Color of the Year

February 10, 2023
Media

The Smithsonian and MTV are launching a reality television art competition

January 26, 2023
Technology

Technology changes the way art is displayed

Design anything, build everything

Let's build something great together.